How to Negotiate a lower price on property [6 Mistakes to Avoid]

How to Negotiate a lower price on property [6 Mistakes to Avoid]

Negotiating a lower price on a property requires careful planning and effective communication. Whether you’re a seasoned investor or a first-time homebuyer, the art of negotiation can help you secure a better deal. However, it’s important to avoid common mistakes that can hinder your success. In this article, we’ll explore six critical mistakes to avoid when negotiating a lower price on a property, allowing you to approach the process with confidence and increase your chances of a favourable outcome.

1.Speaking Instead of Listening

Contrary to what we see in movies, the key to successful negotiation lies in listening rather than dominating the conversation. By asking thoughtful questions and actively listening to the responses, you gain control of the discussion and steer it in your desired direction. This approach allows you to gather valuable information and better understand the seller’s motivations and expectations.

2.Being Overly Invested in the Result

Negotiations involve factors beyond your control, such as the seller’s expectations. It’s crucial to maintain a level of separation and avoid becoming emotionally invested in the outcome Real estate agents often achieve record prices by capitalising on emotional buying decisions. Stay focused on your budget and objectives, and be prepared to walk away if the negotiation reaches your predetermined limit.

3. Failing to Prepare

Preparation is key to any successful negotiation. Before entering into discussions, develop a clear game plan and follow it diligently. Identify your desired outcomes, set your limits, and be prepared to make concessions. By having a well-defined strategy, you can negotiate a lower price on property with confidence and effectively counter any unexpected moves made by the seller or their agent.

4.Revealing All Your Cards

Remember that real estate agents work for the seller, who pays them for their services. Be cautious about sharing too much information with the agent, as it can be used to the advantage of the seller. While maintaining open communication is important, be strategic about what you disclose. Keep your negotiating position and personal circumstances confidential to maintain a strong bargaining position.

5.Neglecting to Create Dialogue

Although the real estate agent represents the seller, it’s beneficial to maintain a cordial relationship and keep the lines of communication open. Building rapport with the agent can help create a dialogue and establish a foundation for negotiations. Remain calm, respectful, and politically correct in your interactions. Remember that both parties have the option to walk away, and by recognising this, you can work towards finding mutually agreeable terms.

6.Ignoring the Power of Research

Gathering information and conducting thorough research is crucial to negotiate a lower price on property. Understand the property’s ownership status and the seller’s circumstances. Different negotiation strategies may be required when dealing with an owner-occupier compared to an investor. By obtaining relevant information, you can tailor your approach and negotiate a lower price on property more effectively.


Negotiating a lower price on a property is an art that requires skill, preparation, and effective communication. By avoiding common mistakes such as dominating the conversation, becoming emotionally invested, neglecting preparation, revealing too much information, ignoring dialogue, and underestimating the importance of research, you can significantly improve your chances of securing a favourable deal. Remember, negotiation is a dynamic process, so stay adaptable and be willing to explore creative solutions that benefit both parties. With these principles in mind, you can approach property negotiations with confidence and achieve successful outcomes.

Do you want to negotiate a lower price on property? Contact our team on (03) 8590 8370 to obtain legal advice from our expert property lawyers and conveyancers. We can assist you with your conveyancing transaction.
This update does not constitute legal advice and should not be relied upon as such. It is intended only to provide a summary and general overview on matters of interest and it is not intended to be comprehensive. You should seek legal or other professional advice before acting or relying on any of the content.

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